WatchTOP时尚消息：Maison&Objet巴黎时尚家居设计展（简称M&O）在法国巴黎北维勒班特展览中心如期上演。艺术羊绒品牌Sandriver（沙涓）连续第5年以中国品牌的身份出现在M&O。自2019年起，Sandriver每一年的亮相都坚定地用中国制造、中国设计、中国文化去向世界传递着中国品牌的独特理念。本次M&O，Sandriver依旧以“王牌”手塑羊绒为核心，经由创新再造，再次突破工艺局限，在M&O 7馆 B145展位，带来了包含羊绒毯、羊绒靠枕、羊绒家居服等一系列羊绒生活方式的产品。复兴与传承守护传统工艺在Sandriver展位的中心墙面上，一幅长达9米的巨幅羊绒毡画作成为了视觉的焦点，一块块撞色的羊绒之上牦牛和羊错落着，一幅雪山下草原牧场的景象跃然眼前。据介绍，这件作品全部由手工完成，是Sandriver手工毡系列的又一创新力作。继打破手工毡与不同材料间的壁垒之后，此件展品用手工突破了机器的局限，给予设计师与工匠更大的发挥空间。
The Dream of Tibet
Chinese Artistic cashmere brand Sandriver at Maison&Objet Paris
(19-23 Jan 2023)
On January 19, 2023, Maison&Objet (M&O for short) was staged in Paris North Villepinte Exhibition Center, France as scheduled. Artistic cashmere brand Sandriver participated in M&O for the 5th consecutive year as a Chinese brand.
Since 2019, Sandriver has firmly conveyed the unique concept of Chinese brand to the world with Chinese manufacture, Chinese design and Chinese culture. In this year's M&O, Sandriver still takes its signature hand-sculpted cashmere as the core of the exhibition, and through innovation and reengineering, it once again breaks through technical limitations and brings a series of cashmere lifestyle products including cashmere blankets, cashmere cushions and cashmere loungewear at M&O Hall 7, B145.
Revival and heritage
Guarding Traditional Craftsmanship
On the center wall of Sandriver's booth, a huge 9-meter-long cashmere felt painting attracts visual attention. A huge piece of color-blocking cashmere with yaks and goats on top presents a scene of grassland pastures under snowy mountains. According to the introduction, this work is all done by hand and is another innovative work in Sandriver's handmade felt series. After breaking the barrier between handmade felts and different materials, this exhibit breaks through the limitations of machines by hand, allowing designers and artisans to better use their imagination.
The color scheme is inspired by traditional Tibetan culture and costumes, while the yak and goat appear as two representative animals of Tibet that are strongly associated with Sandriver. The creation of modern art presents a visually striking and multifunctional work for the audience.
The hand-sculpted cashmere felt series is a unique handicraft of Sandriver that has been restored and recreated from the traditional felting techniques of nomadic peoples over a period of nine years. The "no weave, no spinning", handmade felt represents the nomadic spirit and culture, and requires many hours of handcrafting by experienced artisans. When the ancient technique is applied to the present day, it represents not only the memory and wisdom of the nomadic people, but also the revival and active inheritance of traditional Chinese craftsmanship.
From the brand's departure in 2012, with cashmere as the carrier, Sandriver has explored, restored and innovated all the way along the history and culture of nomadic people ...... Nowadays, Tibet is the next destination of Sandriver.
And on the screen next to the giant cashmere felt work, the whole process of making this product is shown, Sandriver records and spreads the accumulation of Chinese traditional culture and extraordinary creativity.
This is also the debut of Sandriver's Tibetan series, which relies on ancient craftsmanship to explore the spiritual culture of Tibet and refine it, and then using it in modern design home products. From the daily household blankets and eye masks to the huge decorative paintings in front of us, Sandriver is digging deeper and deeper into the heritage of traditional ethnic craftsmanship.
At the same time, the Tibetan collection exhibited in M&O is also a preview of the 2023 Everest show, opening a new chapter in Sandriver's journey to revive traditional craftsmanship.
Developing with sustainable momentum
The brand philosophy of "Care, Craft, Comfort" has been the original intention of Sandriver for ten years. On the way from Inner Mongolia to Paris, Sandriver has impressed consumers with the power of action to practice sustainable development.
The traditional handicrafts used by Sandriver are an important manifestation of environmental protection and sustainability, such as hand-molded cashmere felts, hand embroidery, hand-stitched edges and other purely manual production processes that minimize the involvement of modern industrial machines. It creates low-carbon production lines that also allows traditional handicrafts to be of greater value. The use of plant dyes and the launch of the "Zero Waste" collection demonstrate the brand's commitment to environmental protection and the elimination of resource waste.
In addition, Sandriver believes that sustainable development is inseparable from humanistic care, and has established a healthy supply chain and system with herdsmen to give back to the herds.
When it comes to the process of handicraft making, Sandriver brings women in remote areas to participate, without the need for machines or leaving their homes, so that these women can use their skills to create their own value within their means. In recent years, Sandriver has gradually begun to reach out to the larger community through women, with the hope of promoting the development of the community as a whole.
With the spirit of craftsmanship to build a Chinese brand, Sandriver's continuous appearance at M&O is a clarion call for the revival of traditional Chinese craftsmanship and the telling of Chinese stories with Chinese culture.